Don’t get tripped up by doorway/gateway pages! Discover what they are and how to avoid them in your SEO strategy. Instead, focus on creating unique, valuable content that will improve your search engine rankings, an a great experience for your users.
Cloaking involves presenting different content or URLs to search engines than what is shown to users, and can result in penalties or bans from search engine results. To avoid these negative consequences, focus on being transparent and honest about the content on your website.