Content marketing has become one of the most popular methods for attracting new clients and boosting online visibility. This year, it’s estimated that B2B marketers have spent $93 billion on content and advertising – that’s almost a third of their marketing budget.
Statistics show that the average content marketing campaign can increase sales by as much as 37%. But what is content marketing, exactly? And how can you get started with it today?
What is Content Marketing?
You’ve heard the term “content marketing” but do you know what it is? Content marketing, also known as written content marketing and digital publishing, is a collection of online methods that marketers use to market their business through their sites and social media. Learn more
This can be anything from a blog or white paper to an e-book or video. Content marketing isn’t just about creating great content for your website; it’s about gaining awareness of your brand, increasing your audience, building relationships with current customers/prospects, and developing long-term ROI for your business by making sure your content resonates with people on an emotional level.
New to Content Marketing? Read this: What is Content Marketing? and its Benefits
How to Get Started With Content Marketing
1. Have a clear goal in mind
Are you thinking about starting a content marketing campaign, but aren’t sure where to begin? Having a clear goal in mind is a great place to start.
Whether you’re looking to increase brand awareness, drive website traffic, or generate leads, knowing what you want to achieve will help you create content that is aligned with your overall business objectives.
Not sure what kind of goals you should be setting for your content marketing campaign? Here are a few examples:
- Increase brand awareness: If your goal is to increase brand awareness, you’ll want to create content that is shareable and promotes your brand. This could include blog posts, infographics, eBooks, or even videos.
- Drive website traffic: If you’re looking to drive more traffic to your website, you’ll need to create content that is optimized for search engines and compels people to click through to your site. This could include blog posts, landing pages, or even infographics.
- Generate leads: If your goal is to generate leads, you’ll want to create content that captures people’s attention and provides them with a way to contact you. This could include eBooks, whitepapers, or even webinars.
Once you’ve identified your goal, the next step is to identify your target audience.
2. Identify your target audience
Identifying your target audience is the second step in creating a content marketing strategy. To do this, you need to understand who your ideal customer is and what they want from your brand. Once you know this, you can create content that appeals to them and helps you achieve your business goals.
To start, consider your current customer base. Who are they and what do they want from your business? Next, think about who you would like to reach with your content.
This could be a specific demographic or group of people with specific interests. Once you have a good idea of who your target audience is, you can start creating content that appeals to them.
Remember, your target audience should be at the forefront of your mind when creating any kind of content.
By understanding who they are and what they want, you can create material that will help you achieve your business goals while also providing value for your audience.
3. Create a channel for your Content
The third step is to create a channel for your content. This will be a place where you can publish and promote your content, and it will be the foundation of your content marketing strategy.
There are a few different options for creating a content channel, and the best one for you will depend on your goals and objectives.
If you want to reach a wide audience, you can create a blog or YouTube channel [or still use other platforms like TikTok to promote your brand]. If you’re focused on generating leads, you can create a landing page or microsite. And if you want to build an engaged community, you can create a forum or social media group.
Once you’ve decided on the best channel for your content, it’s time to start creating great content that will help you achieve your goals.
4. Create content and publish it
Consistency is key.
Creating great content is essential to success in content marketing. But what exactly makes for great content? Well, that depends on your audience and what they’re looking for. But in general, great content is interesting, informative, and well-written.
Once you’ve created some great content, it’s time to get it published. The best way to do this is to submit it to popular blogs and websites in your niche. This will help get your work seen by a wider audience and can potentially lead to more traffic and exposure for your business or website.
5. Promote your content
Promote your content through various channels like social media, blogs, email marketing, etc. By using a variety of channels, you can reach a wider audience and get your message out there.
If you have a blog, then you can build an email list by offering something of value in exchange for the visitor’s contact information. This can be a free ebook, video series, or other resources that help them with their problem.
By giving away this content for free, you’ll get more people interested in what you have to say and are more likely to become customers down the line.
6. Measure and analyze your growth
Once you’ve promoted your content, it’s time to analyze the results. What worked? What didn’t work? How can you improve in the future?
There are a few key metrics you should focus on when measuring your content marketing progress.
- First, keep an eye on your website traffic. This will give you an idea of how many people are seeing your content.
- Second, track the number of leads or sales you generate from your content. This will show you how effective your content is at driving conversions.
- Finally, measure the engagement of your audience with your content. This can be done by looking at things like social media shares, comments, and email opens. The more engaged your audience is, the more successful your content marketing will be.
By tracking these key metrics, you can get a good sense of how well your content marketing is performing. Adjust your strategy as needed to ensure you’re on track for success.
7. Continuously refine
If you’re just getting started with content marketing, it’s important to understand that the key to success is continuous refinement.
You can’t just create a bunch of great content and then sit back and wait for the results. You need to constantly be tweaking and improving your approach in order to get the most out of your efforts.
That means continually experimenting with different strategies and formats, testing what works and what doesn’t, and making adjustments along the way. It’s also important to keep an eye on your analytics so that you can see what’s resonating with your audience and what isn’t.
Frequently Asked Questions?
What are the 4 pillars of content marketing?
1. Content Creation
Your site or blog should be designed with a specific purpose in mind. For example, if you’re selling furniture, you might create a blog post about how to set up a stylish living room.
Or if you’re selling software development services, you might write about how to build an app from scratch using your tools of choice. You can also use this pillar to create other types of content such as infographics and videos.
2. Content Distribution
Create shareable press releases that get sent out via email newsletters or social media posts that appeal to your target audience’s interests and values.
You can also create a blog that shares your expertise and knowledge with people in your industry. This is an excellent way to build trust and authority, which makes it easier for visitors to find you when they’re ready to make a purchase decision.
3. Content Curation
Curation is a term used to describe how content gets stored, shared, and repurposed. It is a type of curation that involves selecting pieces of content based on specific criteria, such as its relevancy to your industry or target audience.
Curate content from other sites, which can help you build your reputation and authority by showing that other people trust you. Share this curated content on social media or via email newsletters, which will make it easier for people to find you when they’re ready to buy.
4. Content Evaluation
Content evaluation is the process of determining what content is valuable. This can be done by analyzing the content, and determining whether it is worth distributing to others. It is also important to determine what the audience wants and how they are engaged with your brand.
What is Digital Content Marketing?
Digital content marketing is a marketing strategy that leverages digital channels and online tools to create, develop, and distribute high-quality information in order to build relationships with customers and prospects.
Digital content marketing includes everything from creating blog articles to sharing social media posts with followers, promoting products on your website or through affiliate programs, and collaborating with other brands to promote joint campaigns. Learn more
So there you have it – a quick guide to getting started with content marketing. To conclude and summarize the blog: First, make sure you have a clear understanding of your audience and what they’re looking for.
Then, create compelling and relevant content that addresses their needs. Finally, be sure to promote your content widely so that it has a chance to reach as many people as possible.
If you keep these things in mind, you’ll be well on your way to content marketing success.
We hope you enjoyed reading this blog, please do give it a share. Do you have any questions or concerns we didn’t address above? Please let us know in the comments below! We would love to hear from you. # Get Started With Content Marketing
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