Keeping your website top of mind is the name of the game, and creating a landing page is a great way to do it. Landing pages are an essential part of any marketing campaign.
They’re used to capture leads and make sales. So, if you want to kick off your next project with a bang (or at least a few minutes of fun), here’s how you can create an effective landing page that converts visitors into customers.
This blog will show you 10 steps you can use to create a high landing page but first let’s define what is a landing page.
What is a Landing Page?
A landing page is a single web page that promotes a product or service. It’s usually the first thing website visitors will see when they click on an ad or link from another site. A landing page is designed to convert visitors into customers by providing them with the information they need to make a purchase decision.
Example Landing Page Template [Free]
Throughout this blog, we will refer to this template to explain all the steps needed. You can download it for free but remember to link back to this page! [ctrl/cmd + S to save it]
10 Essentials to Create High-Converting Landing Pages
Step 1. Do Keyword Research.
Keyword research is the first and most important step in creating a successful landing page. It’s also one of the most overlooked aspects of website creation, but it’s crucial to your success as an online marketer.
When you find keywords that people use when they’re looking for products or services online, those keywords can help you rank higher on search engines like Google and Bing – and thus bring more traffic to your site!
If you want people searching on Google for “how to make money online,” then those are probably going to be some of the terms they’ll use while trying out different sites (like yours). Here is how you can approach this on your landing page.
These may not always line up perfectly with what makes sense for your business model, but if there are enough similarities between them (such as being related somehow), then using those terms could give off a positive impression about how easy it will be for potential customers who see these pages when searching through Google results pages later downline from yours.”
Step 2. Craft a compelling headline.
Headlines are arguably one of the most important elements of your landing page. They can make or break your conversion rates, and they’re also the first thing people will see when they come across your site in search results pages.
You want to make sure that it’s compelling enough to grab their attention right away as well as give them a reason to click through. Your headline should be:
- Short [not overly long]
It should also include some of the keywords that you found in step 1, but don’t use them all. This will help get your landing page noticed by search engines when people are searching for those terms. The headline is the first thing that potential customers will see on your site, so it’s a good idea to make it compelling.
Your goal here is to make them want more information about what you’re offering.
Here are some ideas for how to do this:
- Briefly summarize what you offer (i.e., “Learn how to start an online business”)
- Include some of the benefits of using your service (i.e., “Get started with our free guide”)
Here are some examples of headlines that could work for this purpose:
- “Are you looking for ways to get more traffic?”
- “Need help growing your business?”
- “We’ll show you how to increase sales with our new system!”
That said, let’s move to the next point which is to use compelling subheadings.
Step 3. Use Compelling Subheadings
The best landing pages are those that contain a hierarchy of information. This means that you should consider using subheadings to break up your content and make it easy for visitors to understand what they need.
Subheadings can also help highlight key features and benefits, as well as keep visitors engaged by making them scroll down before the call-to-action button is clicked.
Step 4. Use bullet points to highlight features and benefits.
Bullet points are a great way to highlight features and benefits. It’s much easier to skim through content when it is broken up into smaller chunks, so bullet points can help you achieve this goal.
A well-written landing page has at least three or four bullet points in each section, with the rest of the copy made up of small paragraphs explaining specific details of what each bullet point represents.
By using bullet points throughout your copy, you’ll be able to easily spot important information that needs highlighting and make sure people understand what they’re reading before moving on to other sections of your landing page.
Step 5. Include a clear call to action.
A call to action is a phrase that encourages visitors to take a specific action on your landing page. The most effective calls to action include words and phrases that are relevant to the content of your landing page but also allow you to promote other products or services.
For example, if you’re creating an article about how eating healthy can help you lose weight, it’s best not to use the phrase “Buy our book” as a call to action because this might confuse people who are reading about healthy eating habits with those who have been taught not only how important it is but also how easy it really is (and they may think twice before buying).
Instead try something like: “Get my free 5-day eCourse on How To Lose Weight Without Dieting!“
Step 6. Use Relevant and Quality Content.
As tempting as it may be to write the most epic blog post ever, you should never sacrifice your landing page’s relevance for that. If your audience doesn’t care about what you’re writing on their behalf, they’ll leave before they’ve even read a single word of it.
Instead, focus on creating content that will help them solve their problems or answer questions they have about your product or service. This can come in the form of articles, videos, and infographics – anything that offers value to people who are reading it and watching it live on their computer screens (and hopefully not just scrolling past).
Step 7. Do On-Page SEO
Use the title tag, meta description, and keywords to describe your product. The title tag should be short and descriptive, but not too long.
The meta description is used on search engines like Google to help people find more information about a page and should also be concise with keywords that highlight what’s important about your page.
Meta keywords are used in the H1 tag so search engines know which pages are relevant for a given query (such as “SEO”). Include them at the beginning of each paragraph when possible so they can be read easily by users reading through their content on their mobile devices or tablets (this will make sure you get good rankings).
Highlight important messages within paragraphs using headers such as H2 headers or bullet points. These will help readers quickly scan through your text when searching online!
Also, consider using bolded headings so there’s no confusion about what’s important – this works especially well if the text has been split up into multiple columns without much room left over after each column ends up being too long otherwise.
New to On-Page SEO? Check out this guide:
Step 8. Make sure it’s mobile-friendly.
You should make sure that your landing page is mobile-friendly. This means it will work well on any device and not just for a specific type of smartphone or tablet.
One way to do this is by using a responsive design, which helps you create websites that are built specifically for small screens like smartphones and tablets.
Responsive designs allow users to view content differently depending on the size of their screen; therefore, making it easier for them to read the text and see images without having any zoomed-out sections like those found in desktop versions of websites.
If you don’t have time (or money) to hire someone else who can design a responsive website from scratch then consider using an existing template instead like an optimized theme or theme builder plugin or even blocks [I use blocks for my homepage] [WordPress Users].
There are Free Themes like Astra, GeneratePress, and Kadence themes, and when it comes to plugins try Elementor or Gutenberg. For blocks – I recommend either GenerateBlocks, Kadence blocks, or Spectra blocks.
Step 9. Design matters – your landing page should be beautiful and easy to read.
Your landing page should be beautiful and easy to read. It’s important to make sure the design of your landing page is simple, clean, and easy to follow.
- Use good contrast between text and background colors
- Use legible font sizes that are large enough for people with impaired vision (e.g., low vision, dyslexia) or small screens (e.g., smartphones).
Step 10. Acquire quality Backlinks.
Backlinks are important for SEO. The more quality backlinks you have, the better your ranking will be in search engines. The more high-quality sites that link to you, the better your results will be when someone searches for a similar topic or keyword.
A good way to increase your number of high-quality backlinks is by doing outreach to bloggers in your niche. This is a great way to get people talking about you and your business, which will help generate leads and sales. creating content that is useful and valuable.
You can also submit your site to directories that are relevant to your niche, but be careful not to overdo it or you will lose credibility in the eyes of search engines. Here are extra 10 Proven Link Building Strategies That Are Simple Yet Effective
The Benefits of Creating a Landing Page
1. Better visitor engagement
A landing page is a great way to connect with your audience and improve their engagement. Landing pages are designed to give visitors a clear call to action and encourage them to complete the task you have asked them to do. Once they have completed that task, you can then direct them to another page or multiple pages with more information on your product or service.
2. Easier navigation
One of the best benefits of creating a landing page is that it makes navigation easier for visitors. Visitors can easily find what they need on your site, whether it be through search engine optimization or by clicking through from other pages on your site. This makes it easy for visitors who may not know exactly where they want to go next or how they want to get there.
3. Boosts conversions
Another benefit of creating a landing page is that it boosts conversions – which means more sales for you! When someone lands on your website from one of these pages, they’re more likely to stay there long enough for you to communicate with them about your product or service and convince them to buy it.
4. High-quality content
The best content doesn’t only make people visit your website; it also keeps them coming back again and again for more. This is especially important for businesses that rely on website traffic to make money, such as publishers, content marketers, and affiliate marketers.
If you want your site to be a destination for people who are looking for interesting reading material or useful information about a particular topic, then you need pages that deliver high-quality content – and even talk about you!
In fact, a recent study found that the average person will spend just 19 seconds on a website before leaving; if your content isn’t compelling, it won’t hold their interest for long.
5. Showcase Your Services
By creating a landing page, you can showcase the services you provide in one place, allowing visitors to easily find all of your offerings and compare them with each other.
This will help people choose the best solution for their needs and make it easier for users to understand what they’re getting into when they sign up for something — whether it’s an e-newsletter or a webinar series or whatever else you offer as part of your business model
6. Track conversions
You can track conversions in real-time on your landing pages, which makes it easier for you to improve the experience for future visitors who visit the same page multiple times over time. This information helps guide where you should advertise, what type of content works best, etc., all things which will help grow your business further down the road!
7. Brand awareness
If you want people to recognize and remember your brand, then creating a landing page is an excellent way to do it!
Finding the right words to capture someone’s attention can be tricky. But with these tips in mind, you can create a high-converting landing page that will help you convert more visitors into customers – and get paid for it!
Thanks for reading.
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Have A Nice Day.