Surprisingly, one of the easiest ways to grow your blog is by writing a guest post. Simply let others grow your blog and increase targeted traffic to your site. Get these opportunities to write a perfect and unique guest post with the benefits, all in these blog articles. Let us start with the definition:
What is a Guest Post?
Guest posts are articles that a website owner writes and publishes on another site. They’re also called guest blogging, guest posting, or contributing content.
Guest blogging is a process where bloggers on one site write a blog post to be published on another site. The goal is to use a guest post to drive visitors back to your own blog.
A typical guest post involves an author writing content for another site. The other site may or may not link back to the author’s original website. Guest posting should be done with the intent of getting exposure, branding, and traffic, not just link building.
The most important benefit of guest posting is that you can add a link back to your own website, which helps increase traffic, visibility, and branding for your own business.
✔ Want to write a guest post for us? Check out our submission guidelines first!
But if you’re new to guest posting, it can be a bit daunting – at least initially. You may not know where to start, or which sites are best suited for your specific needs.
Whether you’re new to guest posting or have been doing it for some time, this guide will help you create high-quality content.
Here are seven steps to writing a perfect guest post in 2022 and getting the most out of guest blogging.
Step 1: Find the Best Websites to Publish On
If you don’t limit yourself to the top websites, publishing guest posts won’t have much of an impact on your business or your career. So, spend time finding the best sites before you submit anything.
7 things to look for when choosing a site for your guest post
- Domain Authority: If you want your guest blog to be indexed and ranked in Google, ensure that the site has a good domain authority (DA). You can check the DA of any website using free tools online like Smallseotools or Moz.
- The Content Is Related To Your Niche: It makes no sense for a travel blogger to post on a finance blog. You must make sure that the content of the website you choose to write for is relevant and related to your niche, otherwise, you won’t get any benefit from writing for them.
- The Post Will Be Indexed In Google: Some sites don’t allow guest posts to be indexed in Google. Such sites are of no use because you won’t get any organic traffic from their site as search engines won’t index your post.
- Editorial Guidelines: Many sites have editorial guidelines which state how they want their writers to write and what they should include in their content pieces. Make sure you follow them so that you have a high chance of guest posting.
- The guest post guidelines mustn’t prohibit you from using links in your post (yes, this happens sometimes!)
- It should have a decent number of real subscribers/followers
- It shouldn’t have too many links on the page where your post will be published
Step 2: Read a Few Articles From Your Target Blog
Before you start writing, read a few articles from your target blog. You need to be familiar with the tone and style of the blog to adapt your own writing. It’s also nice to know what the other posts are about so you can cross-reference them in your post if you feel it will add value.
Even if you’re not familiar with the blog, I would suggest reading at least three articles. This will help you get a feel for how much detail they like to go into and how technical they like to get. I’m sure there will be some things that jump out at you when reading previous articles.
Maybe there’s something you don’t agree with or something that could have been covered in more detail. Pay attention to these things because they can give you ideas on what to write about yourself.
Reading a few articles will help you get a better idea of what type of content the blog usually publishes, as well as how to write in the same style. It will also help you figure out which topics have already been covered and which ones haven’t.
The more research you do on your target blog, the more likely your guest post will be accepted.
The Benefits of Reading a Few Articles From Your Target Blog
- You can get ideas on how to structure your guest post.
- Get some ideas for topics you can write about.
- You can find out what format the blog uses for its article titles.
- Find out what kind of comments the readers leave and what kind of articles tend to get more comments.
- See how the author talks to their readers and write in a similar tone if it fits with your personality and style.
- Study the writing style and find out whether the author is formal or casual, and use the same style if it suits you well.
- Study their article length and word count to figure out how long your guest post should be.
Step 3: Do your research and find the best guest posting topic.
The topic you choose should be relevant to your target audience. It’s perfectly fine if it has already been covered by other people. In fact, it’s better that way because you can use the information provided by other sites to improve upon the existing topic.
For example, a good topic might be “how to start a blog”. If you search Google for this topic, you will find a lot of pages from the top results, including this one from the site.
How To Start A WordPress Blog in 2022, But make sure your title is different and unique to avoid duplicating other content which is against Google guidelines.
As you can see, these are great examples of what I’m talking about. The article is detailed and informative and provides examples of anything you need to know about blogging, domain, and hosting, how to get started with WordPress as well to make money blogging.
In order to stand out from the crowd, your article needs to provide something new or original. You can do that by adding more examples or providing more detailed information on each aspect of the main topic.
tips on how to find the best topic for your guest post
- Find the topics that are trending
- Find the topics that your audience is interested in
- Find topics that you can write about with authority
- Create your list of potential topics
- Research the most popular content for each topic
- Pare down your list and choose your topic
Step 4: Create an outline for your guest post
Now that you’ve chosen a topic and blog, it’s time to create an outline for your guest post. When you write an outline, it makes the actual writing process much easier. You can look at the outline and know what information needs to go in each paragraph.
Recommended Reading: How To Write A Blog Post Outline For SEO (In 10 Easy Steps)
The outline I use is simple: write the main point of each paragraph first. Once the outline is finished, I start filling in supporting details for each paragraph.
Refer back to the original article: does it have images, lists, or subheadings? If so, make sure your post includes those as well.
Now that you’ve got a blog topic and a rough idea of how many words your post will be, you’re ready to draft your guest post.
Benefits of Creating an outline for your guest post
- It’s a great way to get your reader’s attention and make them want to read the rest of your guest post.
- It helps you explain the problem that your guest post will solve.
- It allows you to introduce yourself, your blog, and a little bit about what your guest post will cover.
- It helps you add credibility to your guest post by introducing any statistics or studies that may be relevant to the topic at hand.
- It allows you to highlight any points that you want to drive home in the rest of your guest posts.
- It gives you an opportunity to introduce any questions or comments that you’d like readers to have in mind as they read through your entire guest post.
- It provides an opportunity for you to link back to other resources on your blog (or elsewhere) that offer additional information related to the topic of your guest post.
Step 5: Write an introduction
The introduction is a crucial part of your post. In many cases, it is what makes or breaks how readers respond to your content.
Therefore, writing an effective introduction is essential to success. As such, you must ensure that you take your time and do not rush through it. Ask yourself these questions: What do I want my audience to know? How can I encourage them to continue reading? How will I make my content unique and engaging? Answering these questions should give you plenty of ideas for how you can begin crafting your introduction.
Once you have developed a few different ideas for how you might write about each question; try them out on friends or family members.
14 tips on how to write an introduction For your Guest Post
- Be informal
- Be natural
- Be conversational
- Be specific
- Have them trust you
- Have them see you as credible
- Tell them what’s unique
- Explain what it is
- Hook them
- Follow through on your promises
- Make sure that they know exactly what you want them to do
- Make sure that they know exactly how they can get there
- Give them a solution
- Answer their question
The Benefits of a good introduction
- An effective introduction will encourage readers to continue reading.
- A good introduction makes it easy for readers to understand what you are trying to say.
- Also, a good introduction shows others that you know how to write and proofread effectively.
- Effective introductions leave a lasting impression on readers.
- It facilitates knowledge transfer.
- Good introductions make posts search engine friendly.
Step 6: Write the Body of your guest blog post
The body is the meat of your blog post. It gives readers a clear understanding of the topic you’re discussing.
The body should include subsections or headings. Subheadings help readers quickly determine how long the post will take to read and whether it’s relevant to them. They also make posts easier to skim, which is important because most people don’t read online content word-for-word.
You can format subheadings as H2, H3, or H4 if you want them to appear in the table of contents (depending on their hierarchy). Or you can just bold them or make them slightly larger than the text so they stand out in the paragraph.
We recommend using a short introduction and one subheading per section of your post (if needed). This makes it easy for readers to identify the main sections of your article and helps Google understand what it’s about. As a result, your article will rank higher in SERPs.
Include a few links to samples of your work as well as links to any social media accounts so they can see that you have a following.
You can learn more about how to solve and do on-page SEO for your blog or guest post.
New to Content Writing? Read How to Easily Write Long-Form Content in 2022 (4 Steps Guide)
Benefits of writing a Unique and Compelling Body For Your Guest Post
- It helps you keep your content concise and precise.
- You are building a reputation for yourself and your guest blog
- Your writing will be more effective.
- Generate more traffic to your website
- Enhance your SEO strategy
- Build relationships with potential partners
Step 7: Write a compelling conclusion
The key here is to summarize what you’ve written, provide your value proposition, and then ask for something. The conclusion of your guest post should do one of two things:
- Close with an offer that tells readers how they can get more information or connect with you.
- Tell readers why they shouldn’t buy what you are selling right now – then offer them access to some sort of free content. The real point of all these steps is to reach out and grab people by their throats and make them pay attention to you and want more.
✔ The conclusion is a great place to insert a call-to-action (CTA) or to promote yourself or your business.
If you have an eBook, invite readers to download it. If you have an email newsletter, tell them how they can sign up. If you want to build your social media following, ask people to follow you.
If you’re promoting yourself or your business directly, make sure you do so with humility and tact. For example:
- I hope this article helps you get prospects for your business! If you want more great content like this, follow me on Twitter at @zakaria_githae
- If you enjoyed this article about how to write a blog post that actually gets read, I’d appreciate it if you’d share it with your friends!
- I’m always looking for people to help out with a project at my company, Zak Marketing. If this sounds like something you’d be interested in, send me an email and we’ll set up a time to talk!
three ways to write a conclusion for your guest post
- Recap the main points of your guest post
- Invite readers to act on what they’ve read
- Include a call-to-action (CTA)
The Benefits of Writing a Compelling Conclusion For Your Guest Post
- You capture their attention.
- You convey confidence and competence.
- You’re memorable.
- You establish yourself as an authority on whatever you’re talking about.
- You subtly position yourself as an authority in other areas that are related to what you just talked about.
Note!!! now that you are done writing the blog post, the next step is to practice on-page SEO to increase the chances of ranking as well as improve the user experience (Step 8).
Step 8: Add images, links, and other media to your guest post
When writing a guest post, you can add images, links, and other media to your post. These additional media types are important to engage readers.
But, the greatest benefit is search engine optimization (SEO) practitioners as an effective and ethical way of increasing traffic and improving search engine ranking to the guest post you are writing. Learn more on on-page SEO and all techniques to improve ranking.
You should include:
- Images related to the topic of the article (including alternate text)
- Links to external sites for supporting information
- Links to internal pages on your site for additional content or call-to-action
- Videos from YouTube or Vimeo (these are embedded)
- Twitter posts (optional)
The Benefits of Adding images, links, and other media to your guest post
- Easy to understand: If you’re writing about a technical topic, it can be hard for readers to follow along if they can’t see the products and processes you’re describing.
- More engaging: Images, audio files, and videos provide readers with a more interactive experience.
- Makes your post unique: It’s much easier to stand out when you’re guest blogging if you include images that can’t be found anywhere else.
- Makes your point clearer: Sometimes, you just need a photo to get your point across. When that happens, include a relevant image in your guest post.
- Provides context: Images are great for illustrating the greater context of a problem or situation.
- Builds credibility: Videos and podcasts build credibility by allowing readers to hear the people behind the blog post.
- Boosts SEO: The search engine loves images (as well as links). Adding content like this can help boost your blog’s SEO.
Step 9: Proofread and edit your article before submitting it
Proofreading and editing your guest post article before submitting it is a challenging task. But you will be surprised how many guest posters don’t take the time to do this before submitting their article.
This is unfortunate because editors will not waste time fixing all the errors in your post. They will just reject it.
Most common errors that guest posters make and how to avoid them
- Not proofreading your article
- Not using a spell checker
- Not checking for grammar mistakes
- Not checking for syntax errors
- Not correcting punctuation mistakes
How to Fix?
You can fix these 5 problems by pasting your work or guest blog article in google docs. The second step is to install the Free Grammarly extension and it will suggest all the necessary changes to your document to fix all the errors and misspellings. It is that easy.
Why should you proofread and edit your guest post before submitting it?
You might think that you’ve got writing skills, that you’re great at putting together articles, and that you just don’t make mistakes when writing.
But, you’d be wrong in all of those things – at least some of the time.
No matter how good a writer you are, there will always be mistakes in your work. There will always be words that have been spelled incorrectly, sentences that don’t make sense, and grammatical errors which cause your whole article to fall apart.
If you have an article that is poorly written, does not make sense, or is riddled with spelling and grammar mistakes, then no website is going to publish it. Not only does it reflect badly on them as a publisher, but their readers aren’t going to take the content seriously either.
They want great content which hooks them in and keeps them interested – not something which leaves them confused or uninterested after they’ve read the first paragraph!
Benefits of Proofreading and editing your guest post before submitting
- Proofreading helps you to be more confident about your ability to write well. After all, if you can find and fix your own mistakes, you must know what good writing looks like!
- Proofreading helps you become a better writer. Each time you proofread an essay, you are gaining new knowledge about how to write better and more clearly. You’ll learn from the mistakes that other people make as well as from your own mistakes.
- Proofreading improves your skills as a communicator by sharpening your attention to detail and helping you learn to express yourself with clarity and accuracy.
- It reduces back-and-forth between you and an editor after submission, so you can focus on writing more articles or guest posts instead of revising old ones.
- It saves time and money on things like hiring proofreaders or editors in order to edit your post before submission because they won’t have much work left over once proofing has already been done beforehand (which means less work for them = cheaper cost).
- You can get paid faster because there won’t be any delays in getting paid after submitting a guest post if it has already been proofread beforehand – this also means no delays when trying to publish future guest posts too! This applies especially true to someone who wants to make money blogging but doesn’t have enough time during their busy schedule (aka “the hustle & bustle”).
- Your article is easier to read by others, which is essential for building a following.
- It improves the quality of your post, leading to more attention from readers.
- Your published content is error-free.
FAQ (on proofreading and editing)
What is Proofreading?
Proofreading your guest post is a process of correcting errors. It is the last stage of the writing process and can be considered as a final check before publishing your guest post on any blog. Proofreading assists you to spot mistakes, typos, and spelling errors before submitting it for publishing.
What is Editing?
Editing on the other hand, unlike proofreading, involves changing the content or structure of your article to make it better. This can include adding new sections or paragraphs, deleting redundant words or sentences, and rewriting some passages that are not clear.
✔ Proofreading and editing usually go hand in hand since they both help to improve your guest post article. They also ensure that you present an error-free guest post that is easy to read and understand by the audience.
The Importance of Proofreading?
Proofreading is just as important as the writing process. When you proofread, you are checking for errors. It can be done before you send it to the editor or after. The only difference is that if you do it before the editor, the article will come back in better shape.
Step 10: Include a strong author bio with your guest post submission
You’ve written the perfect guest post, and you’re ready to submit it to a site. But wait, there’s one last thing you need to do: write an author bio.
The bio you include with your guest post submission is just as important as the post itself.
The author bio is the most likely spot on a blog for readers to go to if they want more information about you as an author. It can be hard to sell yourself, but it’s important that you take the time to write a good author bio.
You should always include a professional photo of yourself, your name, and where you work. You can also include your Facebook, Twitter, and LinkedIn accounts if you wish.
Most blogs will allow you to include one or two links back to your own site or social profile. Make sure these are relevant to the article topic so readers are more likely to click on them.
Finally, if there’s anything else that makes you special or stands out from other authors, make sure you add it here too!
7 Benefits of Including a strong author bio with your guest post submission
- The first benefit of including an author bio with a guest post submission is that it gives you a chance to establish your authority.
- The second benefit of adding an author bio box is that it gets you more traffic.
- The third benefit is that it helps you build relationships with fellow bloggers
- The fourth benefit of adding a relatable author bio box is that you can link to your blog and other social media sites.
- The fifth benefit of writing an author bio box is that it introduces you to potential customers.
- The sixth benefit of adding a strong author bio is that it helps you make sales and increase your revenue.
- The seventh benefit of building an author bio box is that it helps you build relationships with your readers and fellow bloggers.
FAQ (on step 10)
Why would you want to include an author bio?
For most bloggers, it’s about getting more exposure for their business and their content. A strong author bio can help you get more traffic to your blog or website, increase your email list and boost sales for your products or services.
Step 11: Stick to the agreed-upon word count and publishing date for your Guest post submission
Want to write a guest post for us? Check out our submission guidelines first!
Earnestly, I think it is necessary to stick to the agreement rules and terms.
In your quest to get your blog posts featured in a roundup of the expert roundtable, you will be provided with an agreed-upon word count and publishing date. You should always stick with the agreed-upon word count and publishing date.
For example, if you agreed to write a post with a certain number of words and by a certain date, stick to this agreement.
I had an experience once where a writer promised to submit a post on time but did not do so. This delayed my blog post schedule for days and caused me to have to reschedule other posts, which was very frustrating.
Sticking to the word count that you agreed upon is also important because it is necessary for formatting purposes. For example, if you are writing a 750-word post and promise this amount of words, then I can easily format your post with appropriate images and links without any problems.
If your post is much longer or shorter than you promised in the beginning, this disrupts my formatting plans and can be frustrating.
Another important thing is to keep an open line of communication if you need anything or have questions or concerns about your post or the editing process.
✔ If you can’t meet the requirements of the words or publishing date, inform the editor immediately so they can find someone else who can meet their requirements.
The Benefits of Sticking to the agreed-upon word count and publishing date for your blog post submission
- You build a relationship with the blog owner, who may be more likely to accept future post ideas from you.
- You can benefit from the blog owner’s promotion of your guest post, which means more exposure for your company.
- It helps you create long-term relationships with customers
- It establishes your brand as a thought leader
Step 12: Promote your guest blog posts
You just wrote a great guest blog post and you published it on a top-notch site. Congratulations! Now, how are you going to promote it?
You can’t just expect all your potential customers to magically find your guest blog post. Even if the site gets 10,000 visitors a day, you still have to promote your guest blog post so those people see it.
Here’s how to promote Your Guest Blog Post
- Use your blog to promote your guest blog posts. You can do this by inserting links in relevant posts, or adding a section to the bottom of each post called “Related Posts” where you list out other guest blog posts you’ve written.
- Use your social media profiles to promote your guest blog posts. Each time you publish a new article, post it on Twitter and Facebook and make it easy for people to share it. 💡 Use “Click To Tweet” links in each blog post
- Use an email signature file to link back to your guest blogging site. 💡 Email your opt-in list
- Use business cards and flyers as a way to promote your guest blogging site and invite people to check out the articles that you have published on other sites.
- Add links to all of your guest blog posts on LinkedIn so that people can read them there and access them easily from any device.
- Encourage comments on the post (and respond to those comments)
Benefits of Promoting your guest blog posts
- Increase in social media traffic to your website: Social media users love sharing great content. If you promote your guest posts on social media, your followers will share it with their followers, who will share it with their followers, and so on. This means more traffic for your site.
- Increase in organic search engine traffic to your site: More people linking back to your website means Google will give you a better spot in the search results. This means more organic search engine traffic for you.
- More inbound links pointing to your site: Every time someone shares one of your guest blog posts on their blog or website, they’re linking back to your website. This improves the SEO value of your website every single time it happens.
- Improve SEO: As we just mentioned, promoting blog posts can help improve SEO by increasing inbound links and mentions on social media sites such as Twitter or Facebook. This will make it easier for search engines like Google to find your website when someone searches for a specific topic or keyword related to what you’re writing about – which means more traffic coming through organic search results!
- Boost credibility: By sharing your content on social media channels like Facebook and Twitter, you’re able to build up your credibility with readers who may not know about you yet. It also helps establish relationships with other bloggers in similar niches so they know who is providing valuable information regularly (and thus worth linking back to their own blogs).
- Driving more sales leads and customers: More exposure leads to more traffic, leads, and sales for your site
- Make money: Make money with affiliate marketing, selling products or services, or even by generating ad revenue from people clicking on the ads on your guest blog posts.
✔ The more people that read your articles on other websites, the more traffic you’ll get. That’s why it’s important to promote your guest blog posts so that as many people read them as possible.
People Also Ask?
What is a Guest-Post?
A guest post is any post published on another person’s website without compensation. Typically, blogs ask guest posters to create high-quality posts related to their niche. This helps bloggers publish relevant content that their readers are interested in while building links back to their site and improving their online presence overall.
Why do Bloggers Love Guest Posting?
It’s a win-win situation: the blog gets fresh content, while you get a backlink to your website.
So what is a guest post and how can it help you?
A guest post is a great way to spread the word about your product or service. It is also an effective way to build relationships with other bloggers in your niche. Guest blogging can be used for many reasons but in this post, we will focus on using it as a tool for building links, getting traffic, and building a relationship with other bloggers.
Guest blogging is when you write a post on someone else’s blog. The owner of the blog that published your article gets content and you get a link back to your site. The best part about guest blogging is that it usually drives highly targeted traffic to your website.
Here are some of the benefits of guest posting
- Get more high-quality backlinks
- Drive targeted traffic to your website
- Gain authority in your niche
- Improve search engine rankings
- Build relationships with other bloggers
How Much Money Can You Make Guest Blogging?
The short answer: it depends on what niche you are blogging in.
It’s difficult to say exactly how much money you can make from guest blogging, as it will depend on a variety of factors such as the popularity of the blog you are writing for, the quality of your content, and the amount of traffic your blog post generates.
In general, however, guest blogging can be a great way to earn some extra money, build your brand and your online presence, and establish yourself as an expert in your field. Some bloggers are able to make a full-time income from guest blogging, while others may only earn a small amount of money.
Ultimately, the amount of money you can make from guest blogging will depend on your individual circumstances and how much time and effort you are willing to put into it.
Does Guest Blogging have any Effect on Search Engine Ranking?
Guest blogging has been abused a lot in recent years, which is why Google cracked down on it with the Penguin update. This hasn’t stopped it from being an effective strategy for building relationships and links. But now more than ever, you need to make sure you are only guest blogging on reputable sites and avoid those that might get you in trouble with Google.
One of my favorite parts about blogging is being able to inspire people and that’s exactly what you get when you write guest posts. You have an opportunity to take your message and put it out there on another person’s platform. The perfect guest post will not only drive traffic back to your site but will also help gain authority points among your target audience.
Remember, guest blogging should be more than just getting exposure for yourself; it should also provide value for readers by informing them and guiding them through a certain topic, product, or service – all without being overly salesy.
As long as you use these 12 steps each time you write a guest post, I promise that all of your efforts will be worth it! Good luck with your success and don’t forget to check below for related blogs to help you even scale your blogs a little bit to the top… make sure you are following along! 😉
Thanks for reading.
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