Are you struggling to write long-form content? Do you find it difficult to keep your readers engaged?
If so, you’re not alone. In fact, many bloggers and writers struggle with writing long-form content.
However, it doesn’t have to be this way. In this blog post, I’m going to show you how to easily write long-form content in 4 steps.
Here is what we will cover:
1. Why writing long-form content is important?
2. How to come up with ideas for long-form content through keyword research
4. How to promote your long-form content (by applying off-page SEO techniques like link building)
So, if you’re ready to learn how to write long-form content that will engage and entertain your readers, let’s get started! Skip to point 1
How Long does it take to Create Long-Form Content?
If you’re aiming to create a piece of long-form content that is truly comprehensive and authoritative, it’s important to allow enough time for the research and writing process. Depending on the topic, this could take days, weeks, or even months.Other factors include; the length of the piece, the level of research involved, and the writing style.
What is the Benefit of Writing Long-Form Content?The good news is that once you’ve created a piece of long-form content, it can continue to generate traffic and leads for months or even years down the road. So while it may take some time to create, long-form content can be a valuable asset for your business.
However, there are some things that need to be done before you begin writing your article or post. The first thing you have to do is find out what keywords are most likely going to drive traffic back to your site.
1. Keyword Research
If you’re serious about ranking in Google, then you need to be doing keyword research. It’s essential for understanding what your audience is searching for and how to target those keywords in your content.
But what exactly is keyword research? And why is it so important for long-form content? Let’s take a closer look.
What is the definition of Keyword research?Keyword research is the process of finding and analyzing the keywords that people are searching for in Google. This data can be used to help you understand what topics are popular and how to target those keywords in your content.
There are a few different ways to do keyword research, but the most common method is using a keyword tool like Ubersuggest, Keyword Planner, or SEMrush. These tools will give you insights into the average monthly search volume for a given keyword, as well as related keywords that you can target.
Here is a blog post listing 15 free keyword research tools that you can use if your budget is tight. 15 Best Free Keyword Research Tools For Blog Optimization
How To Get Keywords
There are a few ways you can do keyword research.
✔ Brainstorming keyword ideas
If you want to get started with keyword research, one of the best ways to do it is by brainstorming keyword ideas. This can help you come up with a list of potential keywords to target.
To brainstorm keyword ideas, start by thinking about the products or services you offer. What terms would someone use to search for them? Once you have a few ideas, you can use a keyword research tool to see how popular they are and get more ideas.
You can also look at your competitors’ keywords to get an idea of what terms they are targeting. By doing this, you can come up with a list of keywords that you may not have thought of on your own.
Once you have a list of potential keywords, it’s important to do some further research to make sure they are worth targeting. You’ll want to look at things like search volume and competition level. This will help you determine which keywords are most likely to bring you traffic and leads.
You can do further research by using free or paid sing Keyword research tools as explained below.
✔ Using Keyword research tools
There are a number of different keyword research tools available online, including free and paid options (more on them later – listing).
Suggested Blog? 15 Best Free Keyword Research Tools For Blog Optimization
Each of these tools works in slightly different ways, but they all have one goal: to help you find the right keywords to target for your website.
They’ll provide you with data such as search volume and competition level, which will help you determine which keywords are worth targeting.
Spend some time experimenting with different keyword research tools to find the ones that work best for you.
What to Remember?Even if you find the perfect keywords, your website won’t magically start ranking higher in search engines overnight. It takes time and effort to improve your website’s SEO. But using the right keywords is a crucial first step.
Here is a list of free keyword tools:
✔ Ubersuggest (my top pick)
✔ Keyword surfer
✔ Keyword Everywhere Chrome extension
✔ Exploding Topics (one of my favorites)
✔ Ahrefs Keyword Generator, etc.
✔ KWFinder (7day free trial)
✔ SemRush (Free trial)
Once you have your list of keywords, you can start incorporating them into your content. But it’s important to remember that quality trumps quantity when it comes to keywords.
Stuffing your content with too many keywords will not only make it difficult to read but will also trigger Google’s spam filters.
Instead, focus on using a few relevant keywords throughout your content, including in the title, link, meta, etc.
Once you’ve established what keywords are most important for your site, then you can start writing!
Note!Keyword research is not only essential for writing long-form blog posts or short-form content but critically essential to do when you start a blog and in everyday activities of your blog that needs keyword research. Here is why it is important
2. Writing Quality Content
It’s no secret that writing quality content is essential for any website or blog. Content is king and without content your website is dead.
So, you have a blog and regularly write short-form blog posts but you want to upgrade. You opt-in to write long-form content. Here is your first question… Is it really worth the extra effort to make sure your writing is up to par?
1. Quality content engages readers and keeps them coming back for more
If you’re providing readers with well-written, informative articles, they’re much more likely to stick around than if you’re churning out low-quality content. Not only that, but they’re also more likely to come back for more in the future.
2. Quality content helps build trust and credibility
If you want people to trust your website or blog, you need to give them a reason to do so. Quality content helps show that you’re an authority on your subject matter, which in turn helps build trust and credibility.
3. Quality content can help improve your search engine rankings
Search engines like Google take into account the quality of your content when determining where to rank your site in search results. So if you want to get ahead of your competitors, it’s important to make sure your content is top-notch.
4. Quality content can help generate leads and sales…
Now you know why long-form content is important and you have decided to write. How do you go about it? Actually, there are many ways of doing it.
How to Write Long-form Blog Posts Faster
After gathering your keywords, it is now time to write. As I said earlier, there are many ways of writing long-form content.
✔ Brainstorming and Typing
This method of writing is becoming more outdated. With more need for content, bloggers and content writers are looking for other modern ways to write their blogs faster.
What Brainstorming and Typing basically means is you come up with a topic and start writing about it without much referencing. This is more applicable to travel bloggers who can basically write the experience they had or a personal blog as in myspace, etc.
This being an outdated method of writing content, I rarely use it. Our next method is efficient and compatible with the modern era. We will use a long-form content writer or Artificial Intelligence (AI).
✔ Using Artificial Intelligence (AI)
With advances in technology, there is no need to stress yourself all day and all night writing a blog post. The blog post you are reading now was written using an AI. There are many Artificial Intelligence (AI) out there but my favorites are copy.ai, Anyword AI, and Yaara AI.
I have blog post tutorials for each on how to use them and write 2000+ words blog in just 30 minutes to be genuine.
Here are the guides?How To Write A Blog Post Using Anyword (Free AI Copywriting Tool)
Using the links above, you will learn everything you need to know about them and how to write long-form content. Please note that some f these tools are paid and some free. Here is a list of free blog writing AI tools as well as what I highly recommend.
The key to success with long-form content is to write high-quality articles that solve a problem and make an impact on people.
In order to achieve this goal you need to be able to:
✔ Break down complex concepts into simple steps.
✔ Write in an engaging voice that readers will enjoy reading.
✔ Make sure that each article has a clear call-to-action at the end of each section so that readers know what they can do next.
3. On-Page SEO
From the below image, you can see that by optimizing your on-page SEO, you increase your ranking potential.
What is On-page SEO definition?
On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website’s search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. source /broken link/
If you’re creating long-form content, make sure to optimize it for on-page SEO to ensure that it is as successful as possible.
5 Tips for Long-Form Content On-Page SEO
Here are some tips on how to make sure that your Long form content gets noticed by potential readers:
✔ Title Optimization
Title optimization is an important element of on-page SEO. A good title tag can help search engines understand what your page is all about and determine whether to show it in the search results for a given query. It should contain your keyword, but also create a compelling reason for searchers to click.
You can use SEO plugins like Yoast SEO, Rank Math, AISEO, etc. Here is an example of a compelling title written using Yoast SEO
Another tool that is helpful for checking your title Google score is Headline Studio by CoSchedule. They show you over 10 analyses of what you should do to improve your title score in the ranking SERPs results and increase clicks.
They have a chrome extension that helps you check within your website. Download and install CoSchedule Chrome Extension.
✔ Meta Description
The meta description of a website is usually a sentence or two long and it’s what shows up in search engine results for your page. The purpose of this sentence is to not only tell people what’s on your page but also to get them to click on it.
– A good meta description should:
– Be a maximum of 160 characters long, so it doesn’t get cut off
– Contain your keyword, but not too often (once or twice)
– Read like an ad or a headline, with a call to action to visit your page
– Be written for humans, not search engines
✔ Internal Linking
When you create a new piece of content for your website, you’re likely optimizing it for search engines. But have you considered how that piece of content will benefit the other pages on your site?
Internal link building is an on-page SEO strategy that is often overlooked. It can be more complicated than external link building but it’s a necessary tactic for improving the overall SEO health of your website. They help establish site architecture and spread link equity (ranking power) around websites.
What Is Internal Link Building?
Internal links are those that go from one page to another page on the same domain. For example, within this post, we may link to our On-Page SEO Checklist or our guide to Google’s Penguin algorithm update. Links like these help Google crawl and index your site, and they pass authority (or PageRank) from one page to another.
✔ Permalink Optimization
The permalink structure of your web pages is a key factor in how search engines determine the relevancy of your content.
Permalinks are important for SEO because they help search engines understand what the page is about. After all, they are part of the code that is scanned by search engine crawlers.
Search engine traffic is essential for any website’s growth, so it’s critical to know what to do with their permalinks to make sure you’re getting the most out of them.
✔ Use keyword-rich anchor text.
When linking to your long-form content from other pages on your site, be sure to use keyword-rich anchor text. This will help the search engines understand what your content is about and index it accordingly.
✔ Optimize your canonical tag
Fourthly, make sure that all pages have a canonical tag pointing back to the main page of your website in order for search engines to crawl it correctly. This will help them rank better in search results when people search for specific keywords or phrases on their site.
Suggested Blog? The Ultimate SEO Checklist for the Perfect Blog Post
4. Off-Page SEO
Off-page SEO is just as important as on-page SEO when it comes to long-form content. From the above image, you can see that by optimizing your content for the search engines, you can ensure that your content is seen by more people and rank higher in the SERPs.
What is Off-page SEO definition?
“Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. source
5 Tips for Long-Form Content Off-Page SEO
Here are a few ways to optimize your long-form content for search engines:
1. Build links.
Links are still a very important ranking factor for SEO. Try to get high-quality links from reputable websites pointing to your long-form content. This will help improve its search engine ranking.
2. Promote your content on social media
Social media can be a great way to get more eyes on your content. Share your content on popular social networks like Twitter, Facebook, and Google+ to reach a wider audience.
3. Monitor your progress
Use Google Analytics or another tool to track your long-form content’s performance in the search results. This will help you fine-tune your SEO efforts and ensure that your content is getting the exposure it deserves.
4. Submit your content to directories and bookmarking sites
Submitting your long-form content to directories and bookmarking sites can help it reach a larger audience and get more exposure. This will also help build links to your content, which can improve your search engine rankings.
5. Get social shares
Social signals are becoming increasingly important for SEO. Make sure to promote your long-form content on social media sites and encourage others to share it. This will help boost your content’s search engine ranking.
Frequently Asked Questions?
We have gathered a couple of questions that are frequently asked about long-form content and long-form writing.
Long Form Content vs. Short Form Content
Short-form content refers to articles that are less than 1,000 words long and have a limited number of keywords in the title. These articles are typically published on blogs and other sites which specialize in short-form content.
Long-form content can be anything more than 1,000 words from an article that goes into great detail about a particular topic or product, to a full book that provides all the information about a particular subject or service. Long-form content can also be videos and podcasts, which require more time and effort to produce but also bring in higher potential than short-form content does.
The Benefits of Writing Long-Form Content
Long-form content has a lot of benefits, but one of its main advantages is that it can be quite long. You might be wondering how that is a benefit. Ok, this means that you have the opportunity to cover a lot of important subjects in the space of a single post or page. This makes it easier for readers to digest your information and learn from it, which results in more traffic and leads.
Thanks for reading.
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