The greatest challenge with building links is that it’s a slow process. In fact, this is one of the reasons why many people give up on link building.
Let us define the term link building first. Link building simply means adding your website’s link to other websites. When your website links to another website, that is a backlink. If the other website links back to your website, that is a mutual link or reciprocal link.
Link building is also tedious and time-consuming for beginners, but it’s worth the effort. It’s also one of the most effective methods for achieving higher rankings in search engines.
For example, according to ahrefs’ ranking factors study, backlinks are still the most important Google rankings factor.
But how do you build links in 2022? Well, there are dozens of link building strategies out there. Some of them work better than others.
The only way to get around this is by using smart strategies that help you get more links faster. In this post, I’ll show you seven proven link building strategies that are working great right now.
1. Use Guest Posting (with a twist)
Finding opportunities to guest blog on popular sites in your industry
Guest blogging is a proven link building strategy that involves contributing content to another site that has a target audience similar to your own.
The purpose of guest blogging is to increase brand awareness and build relationships with other bloggers and/or influencers in your industry.
When you contribute a post to a blog, you’re able to include a bio at the end of the post that contains links (wherever necessary otherwise they will look spammy) back to your own website.
For example, Google specifically warns against guest posting for SEO purposes: “Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines (also known as link schemes). This includes any behavior that manipulates links to your site or outgoing links from your site.”
If you do a guest post, make sure you provide high-quality content for the site where you’re guest posting.
This can be an extremely effective way of getting high-quality links back to your site and growing traffic.
2. Skyscraper Technique
The Skyscraper technique is a content marketing strategy that has been popularized by Brian Dean of Backlinko.
It’s a link building strategy that involves finding popular, existing content in your space and then making it even better.
To define it in simple terms, I would say “looking at the tallest buildings in town, and then building something even taller.“
It’s a useful way to create content that gets links because you’re creating something really valuable, and people will want to link to it.
Let’s say that you want to write about “link building strategies”. You can find out what else has been written on the subject by searching through Google.
Then I could write a detailed blog post on one of the strategies to build authority on that specific headline.
Here is what I can write “How to Build More Links With Guest Posting (The Ultimate Guide)”. This has more potential as there are not many articles related to it in SERPs.
The Skyscraper Technique is very simple because it consists of only three steps:
- Find relevant content which has already been published in your niche;
- Create better content than the ones found;
- Promote your content to those who have linked to similar articles in the past.
The goal is simple: create something awesome and valuable that people want to share with their friends.
If you’re looking for a way to build more links to your website, creating an infographic could be the solution. Infographics are visual representations of ideas that people can share with their communities.
They’re used by businesses, non-profit organizations, individuals, and media outlets to illustrate information quickly and easily. They can be used to create interest in a topic or explain complicated subjects in a straightforward manner.
Infographics are also easy to share on social media platforms like Facebook and Twitter, which are becoming increasingly important for professional SEO strategy.
As long as you have a compelling idea, it’s relatively simple to create an infographic that will engage your audience.
As a result, you’ll receive backlinks that will help you boost your SEO ranking.
Before you can create something awesome, you need to make sure you have the right tools in place:
- Database of Link Targets – make sure you have a list of potential sites where your infographic could be posted
- Infographic Design Service – find a reputable service to design your infographic
- Social Media Accounts – set up Twitter and Facebook accounts for your campaigns; these will come in handy when pitching bloggers for links
- Google Docs Spreadsheet – create a spreadsheet in Google Docs where you can keep track of all your contacts and conversations.
4. Reclaiming broken links
Link reclamation is the process of regaining any lost third-party links by contacting the page owner where the link is located and asking them to change it to yours.
It is also one of the easiest strategies to implement in your link building plan.
Reclaiming broken links is essential for maintaining a healthy backlink profile, increasing organic search visibility, and improving domain authority.
5. Promote Your Content on Social Media
Social media is constantly evolving, making it difficult to keep up with all of the changes. As a result, businesses may not be using social media in the most effective way possible.
Today, social media can be used as part of an effective link building strategy, but you need to know how to use it correctly.
Social media is a great way to build your brand and reach new audiences. The problem is that many businesses only focus on these two aspects. However, by adding social media to your link building strategy, you can create more opportunities for your content to rank on Google.
Before you get started, it’s important to understand what social media can do for your link building efforts. For example:
- Links on Social Media: Social shares are one of the top factors that Google uses when determining where your content should rank. Having more links from other websites will help increase your ranking and bring more traffic back to your site.
- Web Traffic: Links aren’t the only way that Google determines search results placement. Web traffic also plays a significant role in this process. More web traffic means Google will see your website as relevant and important, which will lead to better rankings.
6. Get Listed in Online Directories
Most of the popular blogs have been listed in reputable online directories. This will not only help them get backlinks but also improves their search visibility.
– What are directories?
Directories are nothing new; they have been around for a long time and have helped many businesses get found online. They are websites that list other websites in relevant categories so that people can find relevant sites and businesses easily.
Listing your site in a directory will give you a valuable backlink that can improve your site’s authority.
You can list your blog in free as well as paid directories like DMOZ and Business.com. I would recommend getting listed in the best ones even if they are paid because this increases your chances of getting higher-quality links.
– Why create a directory?
The key benefit of directories is that they increase the visibility of your site – especially if the directory is highly ranked by Google.
7. Content marketing
Backlinks are often earned through content marketing. This is because quality content that focuses on providing valuable information to readers tends to get cited and shared by others, which generates traffic and backlinks from other websites.
Publishing evergreen content that provides useful, informative, and entertaining information (ideally with a unique angle) is the best way to earn backlinks through content marketing.
8. Participating in forums
Participating in forums related to your industry can help you build backlinks. A lot of businesses get their start this way so make sure you give it a try.
If you have something valuable and insightful to say, people will link back to it and they will share it as well.
Once again, make sure that the forum has a high domain authority before you post there.
9. Link roundups
Link roundups are weekly (or even daily) posts by bloggers that list their favorite content from around the web, often from their own industry or niche.
Because these posts are curated from a wide range of sources, they can be very valuable for anyone looking for new content. You can find link roundup opportunities
10. Write and publish press releases
The most widely used method of getting backlinks is probably the press release. A press release is a formal announcement about something new or noteworthy happening at your company: new products, new employees, new awards, and so on.
Press releases are distributed to media outlets and often published online, along with links crediting the source of the information (your company).
Each of these strategies has the potential to get you a good link. In fact, you might find that several of them work very well together.
Regardless, I recommend trying at least a few of these methods if you have a site or blog that is looking for more links. Just remember that “link building” can come in many different forms depending on what you are promoting and where your target audience is.
No one-size-fits-all strategy ever works as effectively as a combination that’s custom-tailored to fit your brand, audience, and goals.
And finally, just to be clear, this article should be used as a starting point and not an ending argument. There are no shortcuts when it comes to building links.
Always remember that quality content is the foundation of all successful link building efforts!
What is the Definition of Backlinks?
Backlinks are links that point to your website from other websites. They are an important part of Search Engine Optimization because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.
Example of a Backlink
For example, if you own a website that sells shoes, and another website links to your site using the anchor text, “cute shoes,” this would be a backlink. If the link is an image instead of text, it would be an image backlink.
Why are Backlinks Important?
Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. The more higher quality, relevant websites pointing at your site, the better your chances of moving up Google’s ranking system.
I hope 10 Proven Link Building Strategies That Are Simple Yet Effective was useful for you. If so, remember to share this post with people who could benefit from it.
Thanks for reading.
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