Short tail vs Long tail Keywords: What are they? and How to find them?

The topic of short tail vs long tail keywords is a common discussion among SEO experts and content creators. But what exactly are these keywords and how can you find them?

In this article, we will explore the differences between short tail and long tail keywords and provide tips on how to discover the right keywords for your content.

Whether you are a seasoned SEO professional or just starting out, understanding the role of these keywords can greatly improve your search engine optimization efforts.

What is Long tail VS Short tail keywords?

Long tail and short tail keywords are terms used to describe the length and specificity of a particular keyword or phrase. In general, short tail keywords are more general and broad, while long tail keywords are more specific and detailed.

Here is the difference between long tail and short tail keywords in SEO.

Short tail keywords are typically composed of one or two words and are more commonly used by people when conducting a general search.

For example, if someone was looking for a new pair of shoes, they might use a short tail keyword like “shoes” or “men’s shoes.” These keywords are often more competitive, as they are more commonly used by a larger number of people.

Long tail keywords, on the other hand, are typically composed of three or more words and are more specific to what the searcher is looking for.

For example, someone looking for a new pair of running shoes might use a long tail keyword like “best men’s running shoes for wide feet.” These keywords are often less competitive, as they are more specific and less commonly used.

To give you an idea of the difference between long tail and short tail keywords, consider the following examples:

• Short tail keyword: “shoes”
• Long tail keyword: “best men’s running shoes for wide feet”

In general, long tail keywords are more specific and less competitive, while short tail keywords are more general and more competitive.

This can be beneficial for businesses and marketers, as targeting long tail keywords can help them to reach more specific, targeted audiences, rather than competing with a larger number of competitors for more general, short tail keywords.

Long tail and Short tail keywords Infographic

How to Find Long tail and Short tail keywords

Finding long tail and short tail keywords can be a useful way to help you optimize your website for search engines and improve your search engine rankings.

To find long tail keywords, you can use a keyword research tool like Google Keyword Planner. This tool allows you to enter a seed keyword and then generate a list of related keywords and phrases, along with their search volume and competition level. You can use this information to identify long tail keywords that are relevant to your business and have lower competition, which can be easier to rank for in search results.

New to Keyword research? Read A Complete Guide to Keyword Research for SEO (With Examples)

To find short tail keywords, you can simply look at the most common and widely-used keywords in your industry. These are the keywords that are most likely to be used by people searching for products or services related to your business. You can use tools like Google Trends or the Google Keyword Planner to identify the most popular keywords in your industry and incorporate them into your website and content.

Recommended Blog: 15 Best Free Keyword Research Tools For Blog Optimization

Once you have identified both long tail and short tail keywords, you can use them to optimize your website and improve your search engine rankings. This can involve incorporating the keywords into the content on your website, using them in your page titles and meta descriptions, and using them in your website’s URLs and alt tags for images (Image optimization guide for beginners). By using both long tail and short tail keywords, you can create a well-rounded keyword strategy that can help you improve your search engine rankings and attract more traffic to your website.

New to Content Writing? Read How to Write “easy to rank” Content? (With Examples)

Pros and Cons of Long tail and Short tail Keywords

Here is a list of the pros and cons of long tail and short tail keywords.

Pros of long tail keywords:

• More targeted and less competitive
• Easier to rank for in search engines
• Bring more targeted traffic to your website
• Higher conversion rate
• Can help you target specific niches or sub-segments of your audience
• Can help you create more focused and relevant content for your website

Cons of long tail keywords:

• Searched for less often
• May not drive as much traffic to your website
• May require more effort to research and optimize for these keywords
• May require more time to see results from your efforts

Pros of short tail keywords:

• More general and searched for more often
• Can drive more traffic to your website
• Can help you reach a larger and more diverse audience
• Can help you gain more visibility and exposure for your business

Cons of short tail keywords:

• More competitive
• Traffic may not be as targeted or as likely to convert into leads or sales
• Can be more expensive to target due to higher competition and bidding costs
• Can result in lower-quality traffic that is less likely to convert into leads or sales
• Can make it harder to differentiate your business and stand out from your competitors.

Which of these is an example of a long-tail keyword?

Here are two keyword options for you to choose from:

1. “Best budget laptops for college students”
2. “Budget laptops”
3. “Best budget laptops”

Leave your answer in the comment section down below. We have a hint for you in the conclusion.

What are the Benefits of Long tail keywords?

There are several benefits to using long tail keywords, including:

1. More targeted traffic: Long tail keywords are more specific and less competitive than short tail keywords, which means that they can help to drive more targeted traffic to a website or online business. This is because these keywords are more likely to match the specific search intent of the user, so the traffic that is generated is more likely to be interested in the products or services being offered.
2. Reach specific, niche audience: Long tail keywords can help to reach a more specific, niche audience, rather than a wider, general audience. This is because these keywords are more detailed and specific, so they are more likely to be searched for by people who are looking for a specific product or service.
3. Target specific products or services: Long tail keywords can be useful for targeting specific products or services, as they are more detailed and specific. For example, a business that sells running shoes might use long tail keywords like “best running shoes for flat feet” or “men’s running shoes for wide feet” to target specific groups of customers who are looking for those specific products.
4. Improve user experience: Long tail keywords can help to improve the user experience, as they are more likely to match the specific search intent of the user. This means that people who use these keywords to search for something are more likely to find exactly what they are looking for, which can improve their overall experience and make them more likely to convert into a customer.
5. Build comprehensive keyword strategy: Long tail keywords can be useful for building a more comprehensive keyword strategy, as they can help to cover a wider range of specific keywords and phrases. This can help businesses and websites to rank well for a wider range of keywords, which can increase their visibility and drive more targeted traffic to their site.

What are the Benefits of Short tail keywords?

There are several benefits to using short tail keywords, including:

1. Increased visibility and traffic: Short tail keywords are more commonly used by a larger number of people, which means that they can help to increase the visibility of a website or online business. This can lead to more traffic being directed to the website, as more people are likely to see and click on it in search engine results.
2. More competitive: Short tail keywords are often more competitive, which can help to drive more traffic to a website. This is because these keywords are more commonly used and therefore more likely to be searched for. As a result, businesses and websites that rank well for short tail keywords are likely to see an increase in traffic.
3. Reach wider, general audience: Short tail keywords can be useful for reaching a wider, more general audience, rather than targeting a specific, niche audience. This is because these keywords are less specific and more commonly used, so they are more likely to be searched for by a larger number of people.
4. Easier to rank in search engines: Short tail keywords are less specific and less competitive than long tail keywords, which means that they can be easier to rank for in search engines. This can be beneficial for businesses and websites that are just starting out, as it can help them to get their content indexed and ranked more quickly.
5. Build brand awareness: Short tail keywords are more commonly used and more easily recognizable, which means that they can be useful for building brand awareness. By ranking well for these keywords, businesses and websites can increase their visibility and make their brand more recognizable to a wider audience.

Which of these is an example of a long-tail keyword?

Here are two keyword options for you to choose from:

1. “Best budget laptops for college students”
2. “Budget laptops”
3. “Best budget laptops”

Leave your answer in the comment section down below. We have a hint for you in the conclusion.

People Also Ask?

Should I use long tail or short tail keywords?

It depends on your business goals and the type of audience you are trying to reach. In general, long tail keywords are more specific and less competitive, while short tail keywords are more general and more competitive. This means that long tail keywords can be useful for reaching a more specific, targeted audience, while short tail keywords can be useful for reaching a wider, more general audience.

If your goal is to drive more targeted traffic to your website and improve your chances of making a sale, then long tail keywords may be the better option. These keywords are more likely to match the specific search intent of the user, which means that the traffic generated is more likely to be interested in what you have to offer.

On the other hand, if your goal is to increase the visibility of your website and build brand awareness, then short tail keywords may be the better option. These keywords are more commonly used and more easily recognizable, which means that they can help to increase the visibility of your website and make your brand more recognizable to a wider audience.

Ultimately, the decision of whether to use long tail or short tail keywords will depend on your specific business goals and the type of audience you are trying to reach. It may be helpful to experiment with both types of keywords to see which ones are more effective for your business.

Are long-tail keywords better?

In general, long-tail keywords are often considered better for search engine optimization (SEO) because they are more specific and tend to have less competition than more general, short-tail keywords.

This means that they can be an effective way to target a particular audience and can help improve the visibility of your website in search engine results pages.

However, the effectiveness of long-tail keywords will depend on the specific context of your business and the goals of your SEO strategy, so it’s always important to do thorough research and testing to determine which keywords will work best for you.

What are short tail keywords examples?

Short-tail keywords are generally more general and broad in nature, and they consist of one or two words. Some examples of short-tail keywords might include:

• “shoes”
• “dog food”
• “coffee shops”
• “real estate”
• “travel”

These types of keywords are often very competitive, as they are used by many different websites and businesses. As a result, it can be difficult to rank highly for short-tail keywords, especially if you are a small or new website.

However, they can still be a valuable part of your SEO strategy, as they can help to attract a large number of visitors to your site if you are able to rank well for them.

How many words is a long tail keyword?

A long-tail keyword is typically considered to be a keyword phrase that consists of three or more words. For example, some common long-tail keywords might include:

• “best running shoes for men”
• “dog food for small breeds”
• “coffee shops with outdoor seating near me”
• “affordable real estate in Miami”
• “top travel destinations in Europe”

As you can see, these keyword phrases are much more specific and focused than short-tail keywords. They are often used by people who are looking for a very specific product or service, and they can be an effective way to target a particular audience and improve the visibility of your website in search engine results pages.

What is the difference between long tail and short tail keywords and what is one difference between the type of traffic they bring?

In the context of search engine optimization (SEO), long-tail keywords are longer and more specific phrases that people use when searching for something online. These keywords tend to have less competition and are therefore easier to rank for in search engine results pages (SERPs). Short-tail keywords, on the other hand, are more general and competitive.

One difference between the type of traffic that long-tail and short-tail keywords can bring is the quality of the traffic. Because long-tail keywords are more specific, the traffic they generate is often more targeted and relevant to your website. This can lead to higher conversion rates and better overall performance for your website.

In contrast, the traffic generated by short-tail keywords may be less targeted and relevant, which can lead to lower conversion rates and overall performance.

Conclusion

In conclusion, short tail and long tail keywords play a crucial role in search engine optimization. By understanding the differences between these two types of keywords and how to find them, you can improve the chances of your content ranking higher on search engine results pages.

Which of these is an example of a long-tail keyword?

Here are two keyword options for you to choose from:

1. “Best budget laptops for college students”
2. “Budget laptops”
3. “Best budget laptops”

Hint: An example of a long-tail keyword might be “affordable wedding dresses for petite brides.” This keyword phrase is specific and detailed, containing more than two words, and is likely to be less commonly searched for than a shorter, more general keyword like “wedding dresses.”

Because long-tail keywords are more specific and less competitive, they can be an effective way for businesses to target specific audiences and improve their search engine optimization.

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