If you are looking to improve your search engine rankings and attract targeted traffic to your website, incorporating medium tail keywords into your SEO strategy is a must.
Medium tail keywords are a type of keyword that falls between short tail and long tail keywords, providing a middle ground in terms of specificity and popularity.
By identifying and using these keywords, you can improve your search engine rankings, attract a targeted audience, and improve the user experience on your website.
In this blog post, we will explore the importance, benefits and techniques for using medium tail keywords in your SEO strategy (and many more). Let’s dive in!
What are Medium Tail Keywords?
Medium tail keywords refer to keywords that are not as specific or popular as short tail keywords, but not as broad or generic as long tail keywords. These keywords are typically longer and more specific than short tail keywords, but not as long and specific as long tail keywords.
Related: Short tail vs Long tail Keywords: What are they? and How to find them?
They are often used in search engine optimization (SEO) to target a specific audience and drive targeted traffic to a website.
For example, a medium tail keyword for a clothing website might be “women’s winter coats,” which is more specific than a short tail keyword like “coats” but not as specific as a long tail keyword like “women’s plus size winter coats.”
Medium tail keywords are a good way to attract a specific audience to your website and can help improve your search engine rankings.
Importance of medium tail keywords in SEO
Here are some reasons why medium tail keywords are important in SEO:
- Increased search engine rankings: By targeting specific, medium tail keywords, you can improve your website’s search engine rankings for those keywords. This can lead to more visibility for your website and increased traffic.
- Targeted traffic and audience: Medium tail keywords allow you to attract a specific audience to your website. This can lead to more relevant and engaged visitors, who are more likely to convert into customers or clients.
- Improved user experience: By using medium tail keywords, you can create more relevant and informative content for your website visitors. This can improve the user experience and make it easier for them to find what they are looking for on your website.
- Increased conversion rates: By targeting a specific audience with medium-tail keywords, you can improve your website’s conversion rates. This means that more of your website visitors will take the desired action, such as making a purchase or filling out a form.
- Better keyword targeting: Medium tail keywords allow you to target specific keywords that are not too broad or too specific. This allows you to create a more targeted and effective SEO strategy.
Middle tail keywords: Comparison with short and long tail keywords.
Medium tail keywords are a type of keyword that falls between short tail and long tail keywords. Short tail keywords are broad and general, such as “clothes” or “shoes.” Long tail keywords, on the other hand, are very specific and detailed, such as “women’s plus size winter coats” or “men’s running shoes with extra cushioning.” Medium tail keywords are a middle ground between these two types of keywords, such as “women’s winter coats” or “men’s running shoes.”
Also read: Short tail vs Long tail Keywords: What are they? and How to find them?
Tools and techniques for identifying medium tail keywords.
There are several tools and techniques that you can use to identify medium tail keywords for your website. One method is to use a keyword research tool:
1. Keyword research tools
There are several keyword research tools available, such as Google Keyword Planner, SEMrush, and Ahrefs, that allow you to enter a broad keyword and see a list of related keywords, including medium tail keywords. These tools can provide valuable insights into the search volume, competition, and other important metrics for each keyword.
New to Keyword research? Read A Complete Guide to Keyword Research for SEO (With Examples)
2. Google “People also ask” and “Searches related to” sections
The “People also ask” and “Searches related to” sections on Google can be a great source of potential medium tail keywords.
These sections provide a list of related queries that people are searching for, which can be useful for identifying keywords that are relevant to your business or website.
3. Website analytics
By using your website analytics, you can see which keywords are currently driving traffic to your website. This can give you a starting point for identifying potential medium tail keywords that are relevant to your business.
4. Customer feedback and surveys
Another technique is to gather feedback from your customers and use surveys to identify keywords that are relevant to your target audience. This can provide valuable insights into the language and terms that your audience is using when searching for products or services like yours.
5. Competitor analysis
Finally, you can also use competitor analysis to identify medium tail keywords that are relevant to your business. By analyzing the keywords that your competitors are using, you can gain insights into the keywords that are working for them and adapt them for your own use.
Benefits of using medium tail keywords.
Here are some additional benefits of using medium-tail keywords:
1. Increased search engine rankings
By targeting specific, medium tail keywords, you can improve your website’s search engine rankings for those keywords. This can lead to more visibility for your website and increased traffic.
For example, if you are a clothing website that sells women’s winter coats, targeting the medium tail keyword “women’s winter coats” can improve your search engine rankings for that keyword, leading to more traffic and potential customers.
2. Targeted traffic and audience
Medium tail keywords allow you to attract a specific audience to your website. This can lead to more relevant and engaged visitors, who are more likely to convert into customers or clients.
For example, if you are a fitness website that offers personal training services, targeting the medium tail keyword “personal training for weight loss” can attract a specific audience who is interested in that type of service.
3. Improved user experience
By using medium tail keywords, you can create more relevant and informative content for your website visitors. This can improve the user experience and make it easier for them to find what they are looking for on your website.
For example, if you are a travel website that offers vacation packages, using the medium tail keyword “all-inclusive family vacation packages” in your content can make it easier for users to find the specific type of vacation package they are looking for.
4. Increased conversion rates
By targeting a specific audience with medium tail keywords, you can improve your website’s conversion rates. This means that more of your website visitors will take the desired action, such as making a purchase or filling out a form.
For example, if you are a beauty website that sells skincare products, using the medium tail keyword “organic skincare products for sensitive skin” can attract a specific audience who is interested in that type of product, leading to higher conversion rates.
5. Better keyword targeting
Medium tail keywords allow you to target specific keywords that are not too broad or too specific. This allows you to create a more targeted and effective SEO strategy.
For example, if you are a home improvement website that offers bathroom remodeling services, using the medium tail keyword “bathroom remodeling for small spaces” can target a specific type of customer who is looking for that type of service.
6. Improved relevance and clarity
By using medium tail keywords, you can create content that is more relevant and informative for your website visitors. This can help improve the user experience and make it easier for them to find what they are looking for on your website.
For example, if you are a food blog that offers healthy recipes, using the medium tail keyword “gluten-free vegan dinner recipes” in your content can make it easier for users who are looking for that type of recipe to find your website.
7. Better visibility in search results
By using medium tail keywords, you can improve your visibility in search results for those keywords. This can help drive more traffic to your website and increase your search engine rankings.
For example, if you are an online retailer that sells outdoor gear, using the medium tail keyword “waterproof hiking boots” in your content and meta tags can improve your visibility in search results for that keyword, leading to more traffic and potential customers.
8. Enhanced brand credibility
By providing relevant and informative content that uses medium tail keywords, you can enhance your brand’s credibility and reputation as an authority in your industry. This can lead to increased trust and loyalty among your customers and potential customers.
For example, if you are a financial website that offers investment advice, using the medium tail keyword “retirement planning for small business owners” in your content can establish your brand as a trusted source of information on that topic, leading to increased credibility and trust among your audience.
How to use medium tail keywords in your SEO strategy.
Here are some tips on how to use medium-tail keywords in your SEO strategy:
1. Incorporating medium tail keywords into website content.
One way to use medium tail keywords in your SEO strategy is to incorporate them into the content on your website. This can be done by including the keywords in the title, subheadings, and body of your website pages.
For example, if you are a car dealership that sells used cars, you can include the medium tail keyword “affordable used cars” in the title and body of your website pages that feature used cars.
2. Optimizing website meta tags and titles with medium tail keywords.
Another way to use medium tail keywords in your SEO strategy is to optimize your website’s meta tags and titles with these keywords. This can help improve your search engine rankings and make it easier for users to find your website when they search for those keywords.
For example, if you are a fitness website that offers personal training services, you can include the medium tail keyword “personal training for weight loss” in the meta title and description of your website pages that feature those services.
3. Building a list of medium tail keywords for use in SEO.
It can be helpful to build a list of medium tail keywords that are relevant to your business and industry. This can serve as a reference when creating new content or optimizing existing content on your website. You can also use this list to track the performance of your medium-tail keywords and see which ones are driving the most traffic and conversions.
For example, if you are a gardening website that offers gardening tips, you can build a list of medium tail keywords such as “organic vegetable gardening” and “flower garden design ideas” to use in your content and SEO efforts.
4. Monitoring keyword performance.
It is important to monitor the performance of your medium tail keywords to see which ones are driving the most traffic and conversions. This can help you adjust your SEO strategy and focus on the keywords that are performing the best.
You can use tools such as Google Analytics to track the performance of your keywords and see how they are contributing to your website’s traffic and conversions.
5. Creating a keyword-focused content calendar.
To effectively use medium tail keywords in your SEO strategy, it can be helpful to create a keyword-focused content calendar. This can help you plan and schedule the creation and publishing of new content that uses your medium tail keywords.
By regularly publishing new content that uses your medium tail keywords, you can improve your search engine rankings and attract more targeted traffic to your website.
People Also Ask?
What are medium tail keywords and how do they differ from short tail and long tail keywords?
Medium tail keywords are search terms that are neither too broad (like short tail keywords) nor too specific (like long tail keywords). They typically consist of two or three words, and are often considered to be a “sweet spot” for SEO because they can be more targeted and relevant than short tail keywords, but not so niche that they have little to no search volume.
For example, a medium tail keyword for a clothing retailer might be “women’s fashion“, which is more specific than a short tail keyword like “clothing” but not as specific as a long tail keyword like “affordable women’s fashion in Los Angeles“.
How can medium tail keywords be identified and used in search engine optimization (SEO)?
To identify medium tail keywords, you can use keyword research tools like Google Keyword Planner or SEMrush. These tools can help you find keywords with a medium level of search volume and competition, which can be a good starting point for your content and marketing efforts.
You can also use tools like Keyword Tool or Answer the Public to find questions and phrases that people commonly use when searching for products or services in your niche.
What are some best practices for using medium tail keywords in content marketing and advertising?
Once you have identified some potential medium tail keywords, you can use them in various ways to improve your SEO and content marketing efforts. For example, you can include them in the titles and headings of your website pages, in the meta descriptions and alt tags of your images, and in the body of your content. You can also use them in your social media posts, email marketing campaigns, and paid search ads to attract more targeted traffic to your website.
Can medium tail keywords be combined with long tail keywords to improve search engine ranking and visibility?
Another strategy for using medium tail keywords is to combine them with long tail keywords to create a more specific and relevant search term. For example, if you are a clothing retailer and one of your medium tail keywords is “women’s fashion“, you could combine it with a long tail keyword like “affordable women’s fashion in Los Angeles” to create a more targeted search term that is likely to attract customers who are looking for exactly what you offer. This can help you rank higher in search engine results and reach a more qualified audience.
How can the use of medium tail keywords impact the overall performance of a website or online business?
The use of medium tail keywords can have a positive impact on the performance of your website or online business in several ways.
First, they can help you attract more targeted traffic to your website, which can lead to higher conversion rates and sales.
Second, they can improve your search engine ranking, which can make it easier for potential customers to find your website and learn about your products or services.
Third, they can make your content more relevant and engaging for your audience, which can help you build trust and credibility with your customers.
Conclusion
In conclusion, medium tail keywords are a valuable tool for improving your search engine rankings and attracting targeted traffic to your website.
By incorporating these keywords into your website content and meta tags, you can improve your visibility in search results and provide a better user experience for your website visitors.
By using tools and techniques such as keyword research tools, website analytics, and customer feedback, you can easily identify medium tail keywords and incorporate them into your SEO strategy.
By using medium tail keywords, you can create a more targeted and effective SEO strategy, leading to increased traffic, conversions, and success for your business.
Thank you for reading this article. We hope that you found the information helpful and informative. If you have any feedback or suggestions, please leave a comment in the section below. We would love to hear your thoughts and opinions on this topic.
Our blog is dedicated to helping you scale; your online blogging business by doing SEO, your revenue by 3 times as well as opportunities that will help you rank your website and earn money! Like our Blog? Write for us
Hello there, I became alert to your blog through Google and found it really informative.
Am glad the blog was helpful.
I really enjoyed what you had to say, and more than that, how you presented
it. Too cool!
I am glad this article was helpful. Thank you for reading.