What is Link baiting in SEO? Best Link Baiting Strategies (2022)

What is Link baiting in SEO? and Best Link Baiting Strategies
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Statistics show that the more high quality links are pointing to your website, the higher the potential of ranking on Google Search Results Pages (SERPs).

backlinks vs ranking potential (does quality content rank with backlinks faster?)
backlinks + quality content vs ranking potential (Infographic)

As seen in the image above, you need to have more links pointing to your website to get others to acknowledge or tell Google to trust your content. But how can you do that?

Link baiting is part of link building techniques. Other link building techniques include outreach, guest posting, brand mentions, etc.

In this blog, you will get a better understanding of what is link baiting? link baiting strategies and the benefits of link baiting. Let’s dive in!

What is Link Baiting?

Link baiting is a term used in the SEO (search engine optimization) world that describes the process of creating content that is designed to attract links from other websites.

The goal of link baiting is to improve the search engine ranking of a website by earning high-quality inbound links.

Is Link Baiting different from Link Building?

They are pretty much the same! but there is a slight difference. Link baiting is a method of link building that is done in order to gain artificial or natural links to your website. Link baiting is similar to link building, but it differs in the way it’s done.

link baiting vs link building (what do they mean?)

Link baiting can be described as a strategy where webmasters or businesses create websites that have links from other websites in order to pass off their own site as a legitimate site. The goal of this type of link building is usually to attract links back to the original site.

Link baiting is often confused with link building because both are strategies for increasing the visibility of your website in any search engine result page (SERP).

How To Create Link Baiting Strategy?

When planning to create a link baiting strategy, there are two things you might want to do.

✔ Identify your audience: what type of audience are you targeting?

✔ Research: see what your competitors are doing

✔ Create quality content and then,

✔ Promote your content

With that said, let us get back to discussing link baiting strategies.

3 Link Baiting Strategies that Work

Link baiting is a good form of search engine optimization (SEO). It can be done for any number of reasons, but the main objective is to create backlinks from high-quality websites that will help your site rank higher in search results.

blog posts with backlinks vs blog post without backlinks
blog posts with backlinks vs blog posts without backlinks

What are Backlinks?

Backlinks are links that point to your site from another website. They help improve a website’s search engine ranking and overall credibility in the eyes of search engines.

The following strategies are some of the most effective ways to link bait:

1. Creating Infographics

Research shows that about 90% of audiences get a better understanding of a topic through an image as opposed to written content.

visual learner vs auditory learner infographic
visual learner vs auditory learner infographic

Fun fact!

The human brain processes images 60,000 times faster than text.

What is an infographic?

An infographic is a collection of imagery, data visualizations like pie charts and bar graphs, and minimal text that gives an easy-to-understand overview of a topic. source

//example infographic

You do this by crafting infographics (or other images) that are designed to attract links from other sites.

The idea is that, if your infographic gets linked enough times, it will become popular enough to get indexed by Google and get ranked higher in search results.

Finally, once your infographic gets really popular, it’ll start getting featured on important pages like Wikipedia and Reddit – which means more links!

2. Writing Humorous or Controversial Blog Posts


Link baiting being a great strategy for generating traffic and increasing your search engine ranking. The key to link baiting is to create content that’s both useful and entertaining.

quality content vs quanity content

One of my favorite way to write a quality blog post// is to first do keyword research. Keyword research helps you find keywords that have the potential to ranking// on Google’s first page of SERPs (Search Engine Results Page).

Another thing to note about keywords is that don’t just use keywords because they are easy to rank, consider the traffic potential that you are going to get if you rank for that keyword.

There are many ways to do keyword research. Read these two suggested blogs for a complete guide.

Suggested Blogs? // Keyword Research: Advanced Guide for Ranking (Long-Form Content)

After acquiring these keywords, what next?

Be sure to use keywords in your posts so that they appear when people search for related terms. For example, if you’re writing about social media marketing, you might include buzzwords such as “Facebook” or “Twitter” in your post title.

Using these keywords will make it easier for readers to find your content when they’re searching for information about those topics.

In addition to including relevant keywords in your title, make sure that every paragraph in your post contains at least one of those words.

What to Note?

The goal is to get the content shared across multiple platforms and attract links from sites that are relevant to your target audience.

The key is to create content that is genuinely useful or interesting enough that other website owners will want to link to it. 

3. Creating helpful Resources or Tools

By creating helpful resources and tools, you help users find you and link back to you. The more helpful the resources, the more link you get, build authority, rank on page #1 of SERPs, get more traffic and the benefits continue.

A few examples include;

✔ ahrefs: by providing free tools like keyword research tools, they are able to attract a lot of traffic to their website.

✔ H-Super tools: they have keyword tools, YouTube keywords overview, etc making them attract more web visitors to their website.

What You Can do?

✔ Create E-book: creating a free e-book can help you gather user emails and often send them promotional newsletters with blog links linking back to your website.

✔ Create Long-form content: long-form content act as a resource for your blog. There are many small or new websites that come looking for this information so they can develop their websites. If your content was helpful, they might consider linking back to you.

This guide will help you create long-form content: //

The goal is to get people interested in your content and encourage them to click on the links, thereby increasing your traffic and sales.

Suggested Blog? // link building techniques

The 5 Benefits of Link Baiting in SEO

There are a few key benefits of link baiting that make it an important off-page SEO factor.

1. Improved Link Prospects

Link baiting can help increase the number of quality inbound links pointing to your site.

It can help increase traffic to your website from other sources (as people click through to your site from the linking websites). 

2. High Domain Authority

//image da vs ranking potential da vs new content

Link bait sites are likely to have high domain authority because they have links from reputable sources. This means that if you’re creating your own link bait site and getting links from other sites on the web, your site will also have high domain authority.

It’s important to note that having high domain authority doesn’t automatically mean you’ll rank well in search engines – but it certainly helps!

3. It improves your brand’s credibility

Link bait helps you build trust with your audience by showing that you’re an authority in your field or industry, which increases your credibility among potential customers.

4. It builds social proof on your site

When you use link bait on your site, it shows that other people are linking to you and trusting that content on their site too – increasing the likelihood of them having high-quality content and making it more likely that they’ll be able to rank for relevant terms related to their business or brand name

5. It works

Link bait is successful at increasing traffic because it attracts links from other websites. Webmasters often use this tactic because they want to benefit from increased traffic and rankings.


So if you’re looking for ways to improve your website’s SEO, link baiting is definitely something to consider. It may take some time and effort to create great link bait content, but it can be well worth it in terms of the benefits it can result in like getting more links for free, getting more traffic, ranking on SERPs, etc.

Frequently Asked Questions?

What is Link bait?

Link bait is a method of marketing that involves driving traffic to a web page or other content with the intent of encouraging readers to click on a link at the bottom of the page. The goal is to get users to visit your site and then give you their email address in exchange for an incentive such as a free report or eBook.

Is Link bait the same as Link Baiting?

Simply, Yes. They are the same thing. The first acts like a noun (name of something) while the second acts like an adverb (a doing word).

Is Link Baiting different from Link Building?

There is not much difference. Link baiting is a link building strategy. learn more//

closing tag

Thanks for reading.

We hope you enjoyed reading this blog, please do give it a share. Do you have any questions or concerns we didn’t address above? Please let us know in the comments below! We would love to hear from you. # what is link baiting # link baiting in SEO

Have A Nice Day.

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