What Makes a Great or Profitable Niche? In 2022

What Makes a Great or Profitable Niche?
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There are a lot of things that make a great and profitable niche. When you are looking for those “things” that make a great and profitable niche, you want to make sure that they meet a certain criteria. For example; the search volume, how easy it is to monetize your niche or content, the ranking potentials, etc.

1. Decent search volume

Do you have a blog? How many views do you get? What are the average organic blog views or sessions for a new blog? These are all good questions you should consider when choosing a niche. They all constitute to what makes a great or profitable niche.

How to find the search volume of a keyword?

The most popular method of finding the search volume of a keyword is by using keyword research tools. There are many free keyword research tools if your budget is tight.

finding low difficulty keywords using ubersuggest
1. Target keyword 2. Search volume 3. SEO difficulty 4. Cost per ad click.

The type of keywords that you want to use are the ones with low difficulty and have a high search volume. One of the free tools to use is ahref keyword difficulty checker or ahref keyword generator. The one that I personally use is Ubersuggest to find the low keyword difficulty, cost per click, and search volume. Use the link below to find the best SEO tools to help with your search.

The Benefits of decent search volume

  1. Always get organic traffic
  2. Earn more by sales made and ads displayed (see point 5)
  3. Get advertisers to promote their products on your site
  4. Easily rank for new keywords by link building

2. Not oversaturated

The perfect niche should have at least 4 to 5 successful competitors, but not be over-saturated. Having a few competitors shows that there is a demand for that niche, but don’t copy-paste their work because it will be hard for you to rank.

why choosing an oversaturated niche is not good for your Website

It’s hard to compete against big companies like Your competitors

Your product will get lost among other similar products in the marketplace.

There will be no incentive for customers to buy from you instead of one of the other companies already out there doing this too.

You’ll have to spend a lot more money on marketing than if you were selling something less popular.

You might not be able to find suppliers who can provide enough inventory for your demand or at a price point that makes sense for your business model.

You won’t have any differentiation from your competitors because everything about what you offer will be exactly the same as theirs!

3. You should be passionate about it

This should be the first point when choosing a niche for your website. The niche or topic you choose should be something you are passionate about. This makes it easier for you when it comes to generating blog ideas which means you can write weekly or even daily.


How To Write A Perfect SEO Blog Post in 2022 (free Tips)

How To Write A Blog Post Using Anyword (Free AI Copywriting Tool)

The more you write, the more you attract more visitors. In simple terms I mean by having other different articles on your website, you can easily interlink to them. This can create a potential for your blog to rank for different keywords. In the end, with decent organic traffic, it will be easy for you to monetize your content using different ways as discussed in point 5.

Related: How To Write A Blog Post Using Copy ai (Free AI Copywriting Tool)

4. Ranking potential

What is ranking potential? Ranking potential is how likely a website is to appear on Google’s first page when someone searches for that keyword or phrase. The higher the ranking potential, the more likely it will appear on the first page.

low keyword research
find and use low-difficulty keywords

To rank, you need to do keyword research and target only keywords with low search volume. To avoid duplicate content you can refer to point 1 or use the link below to understand how you can do FREE keyword research.

Related: 15 Best Free Keyword Research Tools For Blog Optimization

How to Improve your Ranking Potential?

  1. Write great content
  2. Do internal linking
  3. Use relevant keywords
  4. Create quality backlinks
  5. Use social media to share your content
  6. Don’t be afraid to ask for help from your blog team-mates

Related: 9 Ways on How to Improve your Ranking Potential? in 2022

5. Easy to monetize

The niche should have products or services that you can monetize easily. You don’t want to start a blog and then later realize there is only one monetization method mostly displaying ads. There are no products or courses to sell or affiliate companies. What can you do? Start all over again?

When choosing a profitable niche, the wise decision is to look at what others are doing, and what they are promoting. If there are enough monetization ways that you can apply to your blog, then go ahead. Note that duplicating their strategy might drag your website growth through what we referred as over-saturation. Be unique and have your own ways of monetization that can easily rank, therefore making you more money.

5 Ways to monetize your niche/blog

There are many ways you can monetize your niche or blog. Some of these monetization ways might make you a lot more money while others less money or drag your content low. It is good to consider monetization strategies that do not affect your niche other than the intended results.

  1. Display ads
  2. Affiliate marketing
  3. Ebooks/products
  4. Courses
  5. Guest Posts

Related: How To Monetize Your Blog (4 Proven Ways): The Ultimate Guide

Factors that Determine whether a Niche is Profitable

The biggest factor in determining whether or not a niche will be profitable is the size of its audience. If there are enough people who are interested in what you have to say then it’s likely that you’ll be able to make money from it, but if there aren’t enough people then it won’t work no matter how great your idea is.

Another factor that influences profitability is how difficult it is to enter the market – if there are already lots of other people doing similar things then it will be harder for you to find an audience because they’ll already be entrenched in their favorites; if there aren’t many competitors yet then it’s easier for new entrants to find an audience because they’re fresh and exciting!


A great niche is one that is profitable and has an active community. You should be able to make enough money off of it to justify the amount of time that you’ll have to spend on it, and there should be enough people interested in it for you to find an audience easily.

A good example of this would be dogs – there are plenty of people who love their dogs and would be happy to read about them, plus there are plenty of other sites out there about dogs so if you do it well enough then people will notice you! Just make sure that your content is unique and offers something new or interesting; don’t just copy what everyone else does.

Thanks for reading.

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